CGI – this increases the viewers experience, this also allows the impossible e.g. Transformers Cybertron

HD – this allows a better viewing experience, this makes the quality of the film/advert/TV show better than on ordinary definition.

Internet – this allows the people in the world to search for products, videos, pictures and other advertising.

Online shopping – this is an online system that allows the customer to purchase a product off of the website, then when the customer has purchased the item there will be a related products link to another page with other suggestions and related product.

Downloads – this allows people to copy files off of the internet an example of this is: a whole film or clips from that film (Godzilla), then that person can watch this on their laptop or on any portable device like an Ipod.

Texts – these are used for telling your friends any news that you have and it is used for socialising with other people, also it can be used for the company to send you a text for an advertisement.

Socialising networks – these are used to let people send requests to one another about being friends on their account, there is a link that takes the users to a page that they can talk about the latest things like movies, there is also pop ups appear at the bottom of them that are advertising a product or a movie.

E-mail – if you sign up to a server/website/chat site like MSN then the company will then send you e-mails about their latest products and best deals.

Interactive websites – this shows the users key aspects of a film like an interactive game e.g. Hogwarts castle in Harry Potter, the user can decide where to look inside the castle.

Playstation/Xbox – this allows the users to download films, trailers, games, pictures and so on... off of their online store.

YouTube – this is an online website that allows the users to look at videos and music videos, it also has adverts on like in the movie clip (video) or on the side of the page, there are also related links to other pages.

VHS-DVD-Blue ray – this is brought out at the same price as the marketing scheme, this ensures that it will replace the older model like the DVD replaced the VCR and now Blue ray is replacing the DVD.