The Boat That Rocked

The film that is called The Boat That Rocked is made and published by Working Title. The Daily Telegraph credited the film with "some magical moments," but called it "muddled" and then criticized its length, this is a review / opinion on the film, there has been marketing on this film and some of it would above the line advertising, this means that there would be posters, trailers and so on... There is viral marketing, but that will be on the Working Title website and it may only be a poster and some details about it. The film was made in a studio of two different film makers and they are: Studio Canal and Working Title Films. The merchandising would be things like posters. The placements in this film are: a 60’s sound track, competitions, Typhoo, a Roberts’s radio and downloadable wallpapers.

Bridget Jones's Diary

The film that is called Bridget Jones's Diary is produced by Working Title and it is produced by Tim Bevan, Jonathan Cavendish and Eric Fellher. It is a middle budget film that would have some of the above the line marketing, some examples of these marketing’s are trailers, posters and billboards. The viral marketing for this film will be on the maker’s home page working title / studio canal. The film was made in a studio of two different film makers and they are: Studio Canal and Working Title Films. The product placements in this film are: galaxies chocolate, sound track, wallpapers and galleries.

James Bond Quantum of Solace

This film is called James Bond Quantum of Solace. It is a high budget film, this means that it would have had all of the different ways to advertise it in above the line market and below the line market like: posters, trailers, billboards and so on... the viral market for this film is on a web page that is made just for Quantum of Solace. The product placements for this film are: Sony (TV’s, mp3 players, laptops, phones and so on), Aston Martin and other high class products. In this film 50% of the budget was spent on product promotion.