Above the line advertising is all about the advertising of a certain product like a film. Above the line advertising is when the product is very easy to see, like if the advert is on a bill board on a busy road, it will be easy to see and the audience wont have to find it them selves, this makes the advertisement above thee line. An example of this would be 2012, this is a movie that has lots of advertising and all of it would be above the market.

Bellow the line advertisement is all about the advertising g of a certain product like a film. Bellow the line advertising is when the product is hard to see, like if the advert is on TV or in a magazine, it will be hard to find + see and the audience will have to look for the advert, this makes it hard to see. An example of this would be Bunny and the bull this is a low budget film so they wont be wasting money on advertising.